Amazfit

Overview

Amazfit stands out in the crowded smartwatch market as the brand that refuses to compromise on battery life. Owned by Zepp Health Corporation (formerly Huami), this Chinese company has carved out a unique position since 2015 by delivering fitness-focused smartwatches that can run for weeks, not days, while maintaining surprisingly affordable price points.

What makes Amazfit different isn’t just the impressive battery life—though their watches routinely deliver 1-4 weeks of use compared to the daily charging required by most competitors. It’s their laser focus on making comprehensive health and fitness tracking accessible to everyone. While Apple and Samsung chase premium features and ecosystem lock-in, Amazfit asks a simpler question: what if a smartwatch just worked, lasted forever, and didn’t cost a fortune?

The result is a brand that has shipped over 200 million devices globally and consistently ranks among the top 5 smartwatch manufacturers worldwide, particularly strong in Asia-Pacific, Europe, and emerging markets where value matters more than brand prestige.

Key Products

Amazfit organizes their lineup into distinct series, each targeting specific use cases and budgets. The Balance series represents their premium offering, featuring AMOLED displays, comprehensive health monitoring, and their signature multi-week battery life starting around $350. The GTR and GTS series provide the sweet spot of features and affordability, with circular (GTR) and square (GTS) designs that typically retail for $150-250.

For serious outdoor enthusiasts, the T-Rex series delivers military-grade durability with extended GPS tracking capabilities, while the budget-friendly Bip series proves that essential smartwatch features don’t require premium pricing—the latest Bip 6 offers 14 days of battery life and comprehensive fitness tracking for under $100.

Their 2025 lineup includes the new Active 2 series, which bridges lifestyle and fitness with elegant designs and bright AMOLED displays, and continues their tradition of launching multiple new models each quarter to keep pace with evolving user needs.

Market Position

Amazfit occupies a fascinating middle ground in the smartwatch ecosystem. They’re too feature-rich and design-conscious to be dismissed as a “cheap fitness tracker,” yet too affordable and accessible to compete directly with luxury offerings from Apple or premium Garmin devices. This positioning has proven remarkably successful—they’ve achieved consistent growth in markets where established brands struggle, particularly among first-time smartwatch buyers and fitness enthusiasts who prioritize function over fashion.

Their secret weapon is Zepp OS, a proprietary operating system that’s 28% lighter than Apple’s watchOS and delivers exceptional battery efficiency. While this means fewer third-party apps than Apple or Google’s platforms, it also means users can actually forget about charging their watch for weeks at a time. With over 300 mini-apps and 5,700+ watch faces available, the ecosystem covers essential smartwatch functions without the bloat.

Globally, Amazfit holds roughly 5% market share, but this number tells only part of the story—they’re particularly strong in price-sensitive markets and among users who view their smartwatch as a health and fitness tool first, fashion accessory second.

Strengths & Weaknesses

Amazfit excels at making advanced health tracking accessible. Their BioTracker sensors deliver surprisingly accurate heart rate, SpO2, and sleep monitoring at price points where competitors offer basic step counting. The battery life genuinely changes how you use a smartwatch—no charging anxiety, no dead watch when you need GPS most, no compromising your sleep tracking because you forgot to charge overnight.

Their design team deserves credit for creating attractive watches that don’t scream “budget device.” The build quality, while not premium, feels solid and appropriate for the price point. GPS accuracy competes well with much more expensive devices, and their fitness tracking covers 150+ sports with genuinely useful metrics.

However, Amazfit’s smart features lag behind the ecosystem leaders. If you’re deeply embedded in Apple’s or Google’s ecosystem, you’ll notice the gaps—fewer apps, simpler notifications, no advanced integrations with smart home devices. The Zepp companion app, while functional, lacks the polish and features of competitors. Customer service experiences can be inconsistent, particularly for warranty issues.

The brand also faces the classic challenge of any value-focused company: convincing users that “affordable” doesn’t mean “inferior.” In regions where smartwatches are status symbols, Amazfit still fights for recognition despite their impressive capabilities.

For Consumers

Amazfit makes the most sense if you’re looking for your first smartwatch, prioritize fitness tracking over smart features, or simply refuse to charge your watch every day. They’re particularly compelling for Android users who want comprehensive health tracking without Samsung’s price premium, or iPhone users who prefer not to be locked into Apple’s ecosystem.

Consider Amazfit if battery life frustration has kept you away from smartwatches, if you’re active outdoors and need reliable GPS without frequent charging, or if you want to test smartwatch features before committing to a premium device. Their broad product line means there’s likely an Amazfit model that matches your specific needs and budget.